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Kornhauser, Arthur
Lazarsfeld, Paul F.
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Marketing models : Quantitative and behavioral
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Marketing models : quantitative and behavioral
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The analysis of consumer actions
Kornhauser, Arthur
;
Lazarsfeld, Paul F.
- In:
Marketing models : quantitative and behavioral
,
(pp. 13-26)
.
1964
Persistent link: https://www.econbiz.de/10002245519
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The analysis of consumer actions
Kornhauser, Arthur
;
Lazarsfeld, Paul F.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 13-26)
.
1968
Persistent link: https://www.econbiz.de/10003606841
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