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~person:"Kostyk, Alena"
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Kostyk, Alena
Hyman, Michael R.
102
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Using surveytainment to counter declining survey data quality
Kostyk, Alena
;
Zhou, Wenkai
;
Hyman, Michael R.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 211-219
Persistent link: https://www.econbiz.de/10011979882
Saved in:
2
Guest editorial: challenging the coloniality of raced markets
Shabbir, Haseeb
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 549-557
Persistent link: https://www.econbiz.de/10014332215
Saved in:
3
Special issue: anti-racism and marketing
Shabbir, Haseeb
(
ed.
);
Hyman, Michael R.
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014332239
Saved in:
4
Securing higher-quality data from self-administered questionnaires : editorial
Kostyk, Alena
;
Zhou, Wenkai
;
Hyman, Michael R.
;
Paas, Leo
- In:
International journal of market research
63
(
2021
)
6
,
pp. 685-692
Persistent link: https://www.econbiz.de/10012794278
Saved in:
5
Special issue: novel approaches for data quality
Kostyk, Alena
(
ed.
);
Zhou, Wenkai
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012872692
Saved in:
6
Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.
;
Kostyk, Alena
;
Shabbir, Haseeb A.
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
Saved in:
7
The (im)precision of scholarly consumer behavior research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of business research : JBR
114
(
2020
),
pp. 93-101
Persistent link: https://www.econbiz.de/10012257463
Saved in:
8
A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
Saved in:
9
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
10
Are structural equation models theories and does it matter?
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 248-263
Persistent link: https://www.econbiz.de/10014251317
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