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~person:"Kotler, Philip"
~person:"Murphy, Patrick E."
~subject:"Business ethics"
~subject:"Wirtschaftsethik"
~type_genre:"Aufsatz im Buch"
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THE INVENTORY SCHEME FOR AUSTR...
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Normative perspectives for ethical and socially responsible
marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
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2009
Persistent link: https://www.econbiz.de/10003876280
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Marketing
ethics
Murphy, Patrick E.
- In:
Marketing theory : a student text
,
(pp. 83-98)
.
2010
Persistent link: https://www.econbiz.de/10003950811
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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