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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Defining the limits of marketing
Kotler, Philip - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
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Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1979) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003607069
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Marketing and management science in public sector applications
Kotler, Philip - In: Proceedings of the ... international meeting of the … 20 (1973) 2, pp. 714-721
Persistent link: https://www.econbiz.de/10003607082
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Experimental methods and simulation models in marketing management
Kotler, Philip; Green, Paul E.; FitzRoy, Peter T. - In: Applications of the sciences in marketing management, (pp. 269-453). 1968
Persistent link: https://www.econbiz.de/10002239060
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From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266