Marketing-Management : Analyse, Planung und Kontrolle
Philip Kotler
| Alternative title: | Marketing management <dt.> |
|---|---|
| Year of publication: |
1977 ; Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
|
| Authors: | Kotler, Philip |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Absatz | Absatzheorie | Marktforschung | Marketingmanagement |
| Description of contents: | Description [gbv.de] |
| Extent: | 908 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 875 - 900 |
| ISBN: | 3-7910-0208-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049354