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~person:"Kotler, Philip"
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Kotler, Philip
Drucker, Peter F.
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Journal of the Academy of Marketing Science
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Peter F. Drucker's next management : new institutions, new theories and practices
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ECONIS (ZBW)
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Die fünf entscheidenden Fragen des Managements
Drucker, Peter F.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796693
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2
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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