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~person:"Kotzab, Herbert"
~subject:"Efficient Consumer Response"
~type_genre:"Book section"
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Efficient Consumer Response
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Efficient Consumer Response : marketing-logistisches Kooperationsmanagement in der Konsumgüterwirtschaft
Kotzab, Herbert
;
Lienbacher, Verena
- In:
Dimensionen der Logistik : Funktionen, Institutionen …
,
(pp. 357-371)
.
2010
Persistent link: https://www.econbiz.de/10003992589
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Handel im Spannungsfeld von Marketing, Distribution und Kooperation
Kotzab, Herbert
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 53-69)
.
2005
Persistent link: https://www.econbiz.de/10002969590
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