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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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Service growth in product firms : past, present, and future
Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
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What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario; Saccani, Nicola; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 88 (2020), pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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Service innovation in product-centric firms : a multidimensional business model perspective
Kindström, Daniel; Kowalkowski, Christian - In: The journal of business & industrial marketing 29 (2014) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10010248166
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Learning to discover value : value-based pricing and selling capabilities for services and solutions
Raja, Jawwad Z.; Frandsen, Thomas; Kowalkowski, Christian; … - In: Journal of business research : JBR 114 (2020), pp. 142-159
Persistent link: https://www.econbiz.de/10012257474