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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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A lean approach for service productivity improvements : synergy or oxymoron?
Carlborg, Per; Kindström, Daniel; Kowalkowski, Christian - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10009769857
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The evolution of service innovation research : a critical review and synthesis
Carlberg, Per; Kindström, Daniel; Kowalkowski, Christian - In: The service industries journal 34 (2014) 5, pp. 373-398
Persistent link: https://www.econbiz.de/10010379368
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What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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Enabling service innovation : a dynamic capabilities approach
Kindström, Daniel; Kowalkowski, Christian; Sandberg, Erik - In: Journal of business research : JBR 66 (2013) 8, pp. 1063-1073
Persistent link: https://www.econbiz.de/10009756195
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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Service innovation in product-centric firms : a multidimensional business model perspective
Kindström, Daniel; Kowalkowski, Christian - In: The journal of business & industrial marketing 29 (2014) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10010248166