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~person:"Kowalkowski, Christian"
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Bundling strategy
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Kowalkowski, Christian
Gustafsson, Anders
160
Gebauer, Heiko
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Witell, Lars
92
Fleisch, Elgar
36
Edvardsson, Bo
32
Fischer, Thomas
21
Herrmann, Andreas
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Kristensson, Per
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
4
Managing service quality : MSQ ; an international journal
2
Journal of business research : JBR
1
The Routledge handbook of service research insights and ideas
1
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1
Network orchestration for value platform development
Perks, Helen
;
Kowalkowski, Christian
;
Witell, Lars
; …
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 106-121
Persistent link: https://www.econbiz.de/10011822035
Saved in:
2
Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
3
Any way goes: Identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10010074146
Saved in:
4
Typologies and frameworks in service innovation
Kowalkowski, Christian
;
Witell, Lars
- In:
The Routledge handbook of service research insights and …
,
(pp. 109-130)
.
2020
Persistent link: https://www.econbiz.de/10012238613
Saved in:
5
Internalisation or externalisation? : examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009266593
Saved in:
6
Internalisation or externalisation?: Examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10009178024
Saved in:
7
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
8
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
9
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
10
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
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