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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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How marketing scholars might help address issues in resource-based theory
Barney, Jay B. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
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On the role of the RBV in marketing
Wernerfelt, Birger - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
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Resource-based theory in marketing
Kozlenkova, Irina V.; Samaha, Stephen A.; Palmatier, … - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
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Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon; Kozlenkova, Irina V.; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
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An emerging theory of avatar marketing
Miao, Fred; Kozlenkova, Irina V.; Wang, Haizhong; Xie, Tao - In: Journal of marketing 86 (2022) 1, pp. 67-90
Persistent link: https://www.econbiz.de/10012794729