//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kozlenkova, Irina V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of customer acquis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Resource-based view
4
Ressourcenorientierter Ansatz
4
Beziehungsmarketing
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Relationship marketing
2
Theorie
2
Theory
2
Adaptive capabilities
1
Bayesian statistics
1
Brand
1
Brand management
1
Capability approach
1
Capability-Ansatz
1
Competitive advantage
1
Consumer behaviour
1
Customer-centric structure
1
Dynamic capability theory
1
E-commerce
1
Electronic Commerce
1
Innovation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenführung
1
Market structure
1
Marketing
1
Marketing assets
1
Marketing management
1
Marketing resources
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktstruktur
1
Online retailing
1
Online-Handel
1
Organisationsstruktur
1
Organizational structure
1
Outside‐in strategies
1
Product differentiation
1
Produktdifferenzierung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Kozlenkova, Irina V.
Palmatier, Robert W.
122
Fang, Eric
48
Arnold, Todd J.
45
Evans, Kenneth R.
18
Scheer, Lisa K.
11
Grewal, Dhruv
10
Landry, Timothy D.
10
Harmeling, Colleen M.
9
Dant, Rajiv P.
8
Steinhoff, Lena
8
Zou, Shaoming
8
Henderson, Conor M.
7
Houston, Mark B.
7
Lee, Ju-Yeon
7
Moorman, Christine
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Lee, Jongkuk
5
Martin, Kelly D.
5
Moreau, C. Page
5
Sridhar, Shrihari
5
Watson, George F., IV.
5
Zhuang, Mengzhou
5
Bloch, Peter H.
4
Li, Xiaoling
4
Quach, Sara
4
Sharma, Arun
4
Thaichon, Park
4
Weaven, Scott
4
Zhang, Jonathan Z.
4
Briggs, Elten
3
Claro, Danny Pimentel
3
Fisher, Gregory J.
3
Frankwick, Gary L.
3
George, Morris
3
Huang, Minxue
3
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
5
Journal of marketing
2
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
3
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
4
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
Saved in:
5
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
6
Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
Saved in:
7
An emerging theory of avatar marketing
Miao, Fred
;
Kozlenkova, Irina V.
;
Wang, Haizhong
;
Xie, Tao
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10012794729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->