The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
Year of publication: |
2011
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Authors: | Arnold, Todd J. ; Fang, Eric ; Palmatier, Robert W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 2, p. 234-252
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