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Determinants of Outward Foreign Direct Investment fromBRIC countries - An explorative Study

Holtbrügge, Dirk; Kreppel, Heidi - Betriebswirtschaftliches Institut <Nürnberg> / … - 2008

Outward FDI of firms from Brazil, Russia, India, and China has increasedsignificantly in the last years. Despite this trend comprehensive research on thespecific motives and antecedents of outward FDI from BRIC countries is stillunderrepresented. Case studies of eight companies were conducted...

Persistent link: https://www.econbiz.de/10005869228

Employer attractiveness of Chinese, Indian and Russian firms in Germany : signaling effects of HR practices

Holtbrügge, Dirk; Kreppel, Heidi - In: Corporate reputation review : an international journal 18 (2015) 3, pp. 223-242

Persistent link: https://www.econbiz.de/10011473362

The perceived attractiveness of Chinese products by German consumers : a sociopsychological approach

Kreppel, Heidi; Holtbrügge, Dirk - In: Journal of global marketing 25 (2012) 2, pp. 79-99

Persistent link: https://www.econbiz.de/10009672201

Determinants of outward foreign direct investment from BRIC countries : an explorative study

Holtbrügge, Dirk; Kreppel, Heidi - In: International journal of emerging markets 7 (2012) 1, pp. 4-30

Persistent link: https://www.econbiz.de/10009546703

Können Musikgeschmack und Reisepräferenzen die kulturelle Anpassung von Auslandsentsandten vorhersagen? : Ergebnisse einer empirischen Untersuchung

Kreppel, Heidi; Puck, Jonas; Holtbrügge, Dirk - In: Zeitschrift für Management : ZfM 3 (2008) 2, pp. 173-194

Persistent link: https://www.econbiz.de/10003732038

Können Musikgeschmack und Reisepräferenzen die kulturelle Anpassung von Auslandsentsandten vorhersagen? : Ergebnisse einer empirischen Untersuchung

Kreppel, Heidi; Puck, Jonas F.; Holtbrügge, Dirk - In: Zeitschrift für Management : ZfM 3 (2008) 2, pp. 173-194

Persistent link: https://www.econbiz.de/10009870903