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~person:"Krishna, Aradhna"
~person:"Wansink, Brian"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Product labelling"
~subject:"Wahrnehmung"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Marketingmanagement
Product labelling
Wahrnehmung
Konsumentenverhalten
112
Food
15
Eating habit
14
Ernährungsverhalten
14
Experiment
14
Lebensmittel
14
Perception
14
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12
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Communication
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5
Markenführung
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Psychology of advertising
5
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9
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2
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1
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Language
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English
111
German
1
Author
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Krishna, Aradhna
Wansink, Brian
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
Cherchye, Laurens
49
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INSEAD
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Faculty & research / Insead : working paper series
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing research : JMR
4
Journal of food products marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Sensory marketing : research on the sensuality of products
2
Applied economics
1
Canadian journal of agricultural economics : CJAE
1
Cornell hospitality quarterly : CQ
1
Developmental challenges in marketing research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Health economics
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business anthropology
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Legends in consumer behavior
1
MSI reports : working paper series
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
1
Transformative consumer research for personal and collective well-being
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
112
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
3
Predicting the future of consumer panels
Wansink, Brian
;
Sudman, Seymour
-
2009
Persistent link: https://www.econbiz.de/10003794904
Saved in:
4
Behavioral pricing
Krishna, Aradhna
- In:
Handbook of pricing research in marketing
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003819667
Saved in:
5
Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2006
-
rev
Persistent link: https://www.econbiz.de/10003406615
Saved in:
6
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 50-51
Persistent link: https://www.econbiz.de/10008697203
Saved in:
7
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
8
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
9
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
Saved in:
10
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
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