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The impact of dynamic presentation format on consumer preferences for hedonic products and services

Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; … - In: Journal of marketing 79 (2015) 6, pp. 34-49

Persistent link: https://www.econbiz.de/10011410745

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm A. - 1998

This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer...

Persistent link: https://www.econbiz.de/10009485623

The Internet and the price-value-loyalty chain

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of Business Research 56 (2003) 5, pp. 391-398

Persistent link: https://www.econbiz.de/10005466089

The Internet and the price-value-loyalty chain

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of business research : JBR 56 (2003) 5, pp. 391-398

Persistent link: https://www.econbiz.de/10006721155

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm - In: Journal of retailing 74 (1998) 3, pp. 331-352

Persistent link: https://www.econbiz.de/10006627898

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm - In: Journal of retailing 19980, pp. 331-352

Persistent link: https://www.econbiz.de/10006640007

F INFORMATION COMMERCE & TECHNOLOGY - Fc:160 The Internet and the price-value-loyalty chain

Grewal, Dhruv; Krishnan, R.; Sharma, Arun - In: Operations research, Management science : OR MS ; the … 44 (2004) 1, pp. 89-90

Persistent link: https://www.econbiz.de/10007790044

Value Creation in Markets - A Critical Area of Focus for Business-to-Business Markets

Sharma, Arun; Krishnan, R.; Grewal, Dhruv - In: Industrial marketing management : the international … 30 (2001) 4, pp. 391

Persistent link: https://www.econbiz.de/10006277602

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Grewal, Dhruv; Monroe, Kent B.; Krishnan, R. - In: Journal of marketing 62 (1998) 2, pp. 46-59

Persistent link: https://www.econbiz.de/10005977709