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~person:"Krishnan, Trichy V."
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Krishnan, Trichy V.
Vakratsas, Demetrios
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
2
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, P.B. “Seethu”
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-306
Persistent link: https://www.econbiz.de/10010000271
Saved in:
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