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The European pricing time bomb: And how to cope with it
Simon, Hermann; Kucher, Eckhard - In: European Management Journal 10 (1992) 2, pp. 136-145
Future European price levels will be markedly lower than current ones; they could fall to the lowest of what are huge price differentials between countries. This is the 'pricing time bomb' European companies are facing. Hermann Simon and Eckhard Kucher argue strongly against any premature...
Persistent link: https://www.econbiz.de/10009211638
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Market pricing als Basis des target costing
Kucher, Eckhard - In: Kostenmanagement : Wettbewerbsvorteile durch …, (pp. 141-161). 1997
Persistent link: https://www.econbiz.de/10001319321
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The European pricing time bomb : and how to cope with it
Simon, Hermann - In: European management journal 10 (1992) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10001136368
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The European pricing time bomb - and how to cope with it
Simon, Hermann - In: Marketing and research today : the journal of the … 21 (1993) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10001140006
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Die Bestimmung empirischer Preisabsatzfunktionen : Methoden, Befunde, Erfahrungen
Simon, Hermann - In: Journal of business economics : JBE 58 (1988) 1, pp. 171-183
Persistent link: https://www.econbiz.de/10001039551
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Conjoint-Measurement - Durchbruch bei der Preisentscheidung : e. neue Technik d. Gewinnoptimierung
Kucher, Eckhard - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1987), pp. 28-36
Persistent link: https://www.econbiz.de/10001026258
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Durchbruch bei der Preisentscheidung : conjoint measurement: e. neue Technik zur Gewinnoptimierung
Kucher, Eckhard; Simon, Hermann - 1987
Persistent link: https://www.econbiz.de/10000730015
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Market Pricing als Basis des Target Costing
Kucher, Eckhard; Simon, Hermann - In: Kostenmanagement : Wertsteigerung durch systematische …, (pp. 187-206). 2002
Persistent link: https://www.econbiz.de/10001782917
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Scanner-Daten in Marktforschung und Marketingentscheidung
Simon, Hermann; Kucher, Eckhard; Sebastian, Karl-Heinz - 1981
Persistent link: https://www.econbiz.de/10002822065