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~person:"Kuehn, Alfred A."
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Werbung als Investition
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Werbungsbetrieb
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Kuehn, Alfred A.
Simon, Julian Lincoln
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Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
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Journal of advertising research
1
Models, measurement and marketing : a special project of the Market Research Council
1
Readings in advertising and promotion strategy
1
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ECONIS (ZBW)
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Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
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2
How advertising performance depends on other marketing factors
Kuehn, Alfred A.
- In:
Readings in advertising and promotion strategy
,
(pp. 277-290)
.
1968
Persistent link: https://www.econbiz.de/10002062741
Saved in:
3
Models for the budgeting of advertising
Kuehn, Alfred A.
- In:
Models, measurement and marketing : a special project …
,
(pp. 125-141)
.
1965
Persistent link: https://www.econbiz.de/10002063224
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