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What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 525-534

Persistent link: https://www.econbiz.de/10011399099

Names versus faces : examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81

Persistent link: https://www.econbiz.de/10010519631

Sinfully decadent : priming effects of immoral advertising symbols on indulgence

Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10012488850

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey M; Kulczynski, Alicia - In: European Journal of Marketing 49 (2015) 1/2, pp. 62-81

Purpose – The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on consumer perceptions of spokesperson–product fit. Design/methodology/approach – Two experiments were...

Persistent link: https://www.econbiz.de/10014724329