//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, Minu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Improving customer-focused mar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Automotive industry
1
Brand loyalty
1
Kfz-Industrie
1
Markentreue
1
Product design
1
Produktgestaltung
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, Minu
Vorhies, Douglas W.
30
Bush, Victoria D.
26
Orr, Linda M.
19
Morgan, Neil A.
13
Bush, Alan J.
10
Harker, Michael
5
Ingram, Thomas N.
3
Rocco, Richard A.
3
Rose, Gregory M.
3
Slotegraaf, Rebecca J.
3
Yang, Lifeng
3
Autry, Chad W.
2
DiLauro, Jason
2
Fields, Ingrid J.
2
Hill, Katerina E.
2
Katsikeas, Constantine S.
2
King, Robert A.
2
Mason, Charlotte H.
2
Orr, Dave J.
2
Rao, C.P.
2
Smith, Rachel Korthage
2
Venable, Beverly T.
2
Wakefield, Kirk L.
2
Yarbrough, Larry
2
BUSH, ALAN J.
1
BUSH, VICTORIA D.
1
Bentley, John P.
1
Bush, Robert P.
1
Cascio, Allyn
1
Cicala, John
1
Clark, Paul
1
Clow, Kenneth E.
1
Cravens, David W.
1
Gilbert, Faye
1
Gilbert, Faye W.
1
Heiman, Bruce A.
1
Im, Subin
1
Keillor, Bruce D.
1
Kim, Namwoon
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->