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Kumar, Nirmalya
Wuyts, Stefan
51
Geyskens, Inge
35
Dekimpe, Marnik G.
14
Dutta, Shantanu
14
Raassens, Néomie
14
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Deleersnyder, Barbara
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Steenkamp, Jan-Benedict E. M.
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Academy of Management journal : AMJ
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
Geyskens, Inge
;
Steenkamp, Jan-Benedict E.M.
;
Kumar, …
- In:
Academy of Management journal : AMJ
49
(
2006
)
3
,
pp. 519-543
Persistent link: https://www.econbiz.de/10007271443
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2
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, Inge
;
Steenkamp, Jan-Benedict E.M.
;
Kumar, …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 223-248
Persistent link: https://www.econbiz.de/10006199591
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