//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, Siva M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
I complain for your good? : re...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Brand synonymity
1
Brand verbs
1
Consumer behaviour
1
Consumer-perceived brand leadership
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Prototypicality
1
Speech-act verbs
1
Viral marketing
1
Virales Marketing
1
Word of mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, Siva M.
Jayasimha, K. R.
13
Billore, Aditya
8
Sadh, Ashish
7
Verma, Rajeev
3
Maheshwari, Bhawana
2
Motiani, Manoj
2
Pandey, Jatin
2
Sharma, Purvendu
2
Sivakumar, K.
2
Srivastava, Himanshu Shekhar
2
Chaudhary, Harish
1
Chauhan, Anurag
1
Gunta, Srinivas
1
Halve, Harshvardhan
1
Kapoor, Payal S.
1
Kumar, Bipul
1
Mishra, Abhishek
1
Murugaiah, V.
1
Nambudiri, Ranjeet
1
Nargundkar, Rajendra
1
Sharma, Arun
1
Sharma, Rajesh
1
Sivaraman, Manoharan
1
Srivastava, Himanshu S.
1
Tapar, Archit Vinod
1
Vatavwala, Sanket
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.
;
Jayasimha, K. R.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->