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~person:"Kumar, V."
~person:"Öberg, Christina"
~type_genre:"Fallstudie"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing mix decisions : new perspectives and practices
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What happened with the grandiose plans? : strategic plans and network realities in B2B interaction
Öberg, Christina
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 963-974
Persistent link: https://www.econbiz.de/10008655065
Saved in:
2
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
3
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
4
The core-customer concept
Öberg, Christina
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2677-2692
Persistent link: https://www.econbiz.de/10009413554
Saved in:
5
Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina
- In:
Mergers and acquisitions : the critical role of stakeholders
,
(pp. 185-202)
.
2013
Persistent link: https://www.econbiz.de/10009683902
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