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What happened with the grandiose plans? : strategic plans and network realities in B2B interaction
Öberg, Christina - In: Industrial marketing management : the international … 39 (2010) 6, pp. 963-974
Persistent link: https://www.econbiz.de/10008655065
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Customer roles in innovation
Öberg, Christina - In: International journal of innovation management 14 (2010) 6, pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
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The core-customer concept
Öberg, Christina - In: The service industries journal 31 (2011) 15/16, pp. 2677-2692
Persistent link: https://www.econbiz.de/10009413554
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Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina - In: Mergers and acquisitions : the critical role of stakeholders, (pp. 185-202). 2013
Persistent link: https://www.econbiz.de/10009683902