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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Basic marketing : a global-managerial approach
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - 15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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Social issues of marketing in the American economy
Furuhashi, Y. Hugh; McCarthy, Edmund Jerome - In: Marketing and the common good : essays from Notre Dame …, (pp. 93-101). 2014
Persistent link: https://www.econbiz.de/10009774186
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My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595