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~person:"Kumar, V."
~subject:"Shareholder Value"
~subject:"Theorie"
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Shareholder Value
Theorie
Beziehungsmarketing
80
Relationship marketing
80
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41
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37
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26
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26
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17
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12
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Kumar, V.
Bruhn, Manfred
49
Homburg, Christian
47
Bauer, Hans H.
24
Bebchuk, Lucian A.
24
Herrmann, Andreas
24
Huber, Frank
24
Morck, Randall
21
Piller, Frank T.
21
Elhauge, Einer
19
Fischer, Thomas M.
18
Edmans, Alex
17
Reichwald, Ralf
17
Stauss, Bernd
17
Ahlert, Dieter
16
Bühner, Rolf
15
Günter, Bernd
15
Günther, Thomas
15
Hinterhuber, Hans H.
15
Matzler, Kurt
15
Schiereck, Dirk
15
Wang, Charles C. Y.
15
Weber, Jürgen
15
Helm, Sabrina
14
Hennig-Thurau, Thorsten
14
Lueg, Rainer
14
Renneboog, Luc
14
Hammerschmidt, Maik
13
Hippner, Hajo
13
Lazonick, William
13
Kürsten, Wolfgang
12
Schmeisser, Wilhelm
12
Töpfer, Armin
12
Corsten, Hans
11
Fiordelisi, Franco
11
Fried, Jesse M.
11
Gabaix, Xavier
11
Albers, Sönke
10
Allen, Franklin
10
Benkenstein, Martin
10
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3
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2
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1
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ECONIS (ZBW)
12
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1
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
2
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
3
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
5
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
6
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
7
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
8
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
9
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
10
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
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