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Kumar, V.
Press, World Trade
173
Kotler, Philip
124
Bruhn, Manfred
113
Meffert, Heribert
90
Homburg, Christian
79
Pepels, Werner
76
Greenstein, Shane M.
69
Kaiser, Harry M.
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Peitz, Martin
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Wirtz, Bernd W.
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Bauer, Hans H.
62
Fritz, Wolfgang
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Goldfarb, Avi
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Eisend, Martin
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Esch, Franz-Rudolf
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Keller, Kevin Lane
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Economides, Nicholas
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Giovannetti, Emanuele
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Sheth, Jagdish N.
49
Gierl, Heribert
48
Kind, Hans Jarle
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Anderson, Simon P.
47
Pelsmacker, Patrick de
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Wiedmann, Klaus-Peter
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Tomczak, Torsten
46
Kirchgeorg, Manfred
44
Albers, Sönke
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Taylor, Charles Raymond
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Backhaus, Klaus
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Waelbroeck, Patrick
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Kitchen, Philip J.
38
Pitt, Leyland F.
37
Fairlie, Robert W.
36
Falck, Oliver
36
Ghose, Anindya
35
Knieps, Günter
35
Singh, Nirvikar
35
Valletti, Tommaso M.
35
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ECONIS (ZBW)
39
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1
Conceptualizing the evolution and future of
advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
4
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
5
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
6
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
9
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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