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~person:"Kumar, V."
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Marketing ; Book
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Marketing management
38
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38
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16
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15
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9
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9
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Kumar, V.
Kotler, Philip
260
Meffert, Heribert
259
Bruhn, Manfred
254
Pepels, Werner
157
Homburg, Christian
124
Irwin, Scott H.
94
Fritz, Wolfgang
92
Wiedmann, Klaus-Peter
89
Kaiser, Harry M.
86
Belz, Christian
80
Bauer, Hans H.
79
Sheth, Jagdish N.
78
Tomczak, Torsten
74
Kirchgeorg, Manfred
70
Reinecke, Sven
68
Backhaus, Klaus
65
Wilson, William W.
62
Good, Darrel L.
61
Kleinaltenkamp, Michael
61
Esch, Franz-Rudolf
58
McDonald, Malcolm
58
Diller, Hermann
56
Huber, Frank
53
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Ahlert, Dieter
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Keller, Kevin Lane
49
Baker, Michael John
48
Zerres, Michael P.
48
Piercy, Nigel
47
Dichtl, Erwin
46
Albers, Sönke
44
Nufer, Gerd
44
Kitchen, Philip J.
43
Unger, Fritz
43
Berndt, Ralph
42
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Journal of marketing
11
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Journal of marketing research : JMR
3
International journal of forecasting
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
California management review
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
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1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MIT sloan management review
1
MSI reports : working paper series
1
Management Science
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Review of marketing research
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
51
RePEc
1
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1
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
My plans for Journal of
Marketing
: an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
3
Intelligent
marketing
: employing new-age technologies
Kumar, V.
-
2021
Persistent link: https://www.econbiz.de/10012583692
Saved in:
4
Research framework, strategies, and applications of intelligent agent technologies (IATs) in
marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
5
Using Big Data to model time-varying effects for
marketing
resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
6
Accessing the influence of strategic
marketing
research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
7
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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