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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

Persistent link: https://www.econbiz.de/10000507567

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 1999

Persistent link: https://www.econbiz.de/10000673313

International marketing research

Kumar, V. - 2000

Persistent link: https://www.econbiz.de/10001354500

Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches

Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185

Persistent link: https://www.econbiz.de/10011658048

Global marketing research

Kumar, V. - 2015

Persistent link: https://www.econbiz.de/10011385811

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed

Persistent link: https://www.econbiz.de/10001785137

Forecasting category sales and market share for wireless telephone subsribers : a combined approach

Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603

Persistent link: https://www.econbiz.de/10001723138

Marketing research

Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.

Persistent link: https://www.econbiz.de/10003918332

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