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Transformative Marketing : Combining New Age Technologies and Human Insights

Kumar, V.; Kotler, Philip - 2024

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective … -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative … Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing …

Persistent link: https://www.econbiz.de/10014558556

Marketing communication strategies and consumer financial decision making : the role of national culture

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

My plans for Journal of Marketing : an Editor in Chief's perspective

Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3

Persistent link: https://www.econbiz.de/10010381375

Intelligent marketing : employing new-age technologies

Kumar, V. - 2021

Persistent link: https://www.econbiz.de/10012583692

Digital analytics : modeling for insights and new methods

Gupta, Shaphali; Leszkiewicz, Agata; Kumar, V.; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 26-43

Persistent link: https://www.econbiz.de/10012299805

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45

Persistent link: https://www.econbiz.de/10011434877

Using Big Data to model time-varying effects for marketing resource (re)allocation

Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939

Persistent link: https://www.econbiz.de/10011612499

Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches

Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185

Persistent link: https://www.econbiz.de/10011658048

Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects

Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288

Persistent link: https://www.econbiz.de/10011658080

Conceptualizing the evolution and future of advertising

Kumar, V.; Gupta, Shaphali - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 302-317

Persistent link: https://www.econbiz.de/10011591599