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Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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International marketing research
Kumar, V. - In: The handbook of marketing research : uses, misuses, and …, (pp. 628-645). 2006
Persistent link: https://www.econbiz.de/10003420690
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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Global marketing research
Kumar, V. - 2015
Persistent link: https://www.econbiz.de/10011385811
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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138