Looking through the marketing lens : my journey so far ...
Year of publication: |
2011
|
---|---|
Authors: | Kumar, V. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 121-157
|
Subject: | V. Kumar | Bibliometrie | Bibliometrics | Marktforschung | Market research | Handelsmanagement | Retail management | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
-
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram, (2011)
-
Marktorientierte UnternehmensfĂĽhrung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert, (1999)
-
Kamenz, Uwe, (2003)
- More ...
-
Profitable customer engagement : concepts, metrics, and strategies
Kumar, V., (2013)
-
Peters, Kay, (2008)
-
What drives a salesperson’s goal achievement? An empirical examination
Kumar, V., (2018)
- More ...