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Advertising in a new competitive environment: Persuading customers to buy
Henderson Blair, Margaret
;
Kuse, Allan R.
;
Furse, David H.
- In:
Business Horizons
30
(
1987
)
6
,
pp. 20-26
Persistent link: https://www.econbiz.de/10005197528
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Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
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