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Kwak, Hyokjin
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Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Kwak, Hyokjin
;
Zinkhan, George
;
Pan, Yue
;
Andras, Trina
- In:
Journal of international consumer marketing
20
(
2008
)
3-4
,
pp. 55-68
Persistent link: https://www.econbiz.de/10008148327
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