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Kwon, Harry H.
Mondello, Michael
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Does a manufacturer matter in co-branding? : the influence of a manufacturer brand on sport team licensed apparel
Kwon, Harry H.
;
Kim, Hongbum
;
Mondello, Michael
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10003763543
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