To determine marketing strategy may well be the most critical function of management. The pursuit of competitive advantage always requires much deliberate thought and discussion. The current study attempts to develop a marketing strategy evaluation framework based on the resource-based view...

This investigation adopts the perspective of the retailer and incorporates information flow between a retailer and customers. Two new models are considered that differ in terms of information completeness. The first model involves the retailer having incomplete information regarding the state of...

This study considers the effects of one real exchange rate on strategies that govern locations of production by firms that are entering N - 1 foreign countries. The batch process production model (Lin, CT and CR Wu (2004a). Asia Pacific Journal of Operational Research, 21, 35–52) which...