Optimal marketing strategy : a decision-making with ANP and TOPSIS
Year of publication: |
2010
|
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Authors: | Wu, Cheng-shiung ; Lin, Chin-tsai ; Lee, Chuan |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 127.2010, 1, p. 190-196
|
Subject: | Marketingmanagement | Marketing management | AHP-Verfahren | AHP approach | Theorie | Theory |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | TOPSIS = Technique for order preference by similarity to ideal solution |
Source: | ECONIS - Online Catalogue of the ZBW |
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Preiß, Friedrich J., (1992)
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Haedrich, Günther, (1986)
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