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La Rocca, Antonella
McColl, Rod
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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