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LaBahn, Douglas
Kohli, Chiranjeev
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OBSERVATIONS: Creating Effective Brand Names: A Study of the Naming Process
Kohli, Chiranjeev
;
LaBahn, Douglas
- In:
Journal of advertising research
37
(
1997
)
1
,
pp. 67
Persistent link: https://www.econbiz.de/10006527522
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