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The Market-Implied Economic Lives of Advertising Expenses and R&D Expenses

Miller, Tom W.; Mathisen, Richard W.; McAllister, John P. - 2005

Advertising expenses and research and development expenses are typically treated as operating expenses that affect current income. Managers often view advertising expenses and research and development expenses as costs and have difficulty identifying any associated benefits. However, they both...

Persistent link: https://www.econbiz.de/10009459035

Estimates of the Sensitivities of the Value of the Firm to Profitability, Growth, and Capital Intensity

Miller, Tom W.; Mathisen, Richard E.; McAllister, John P. - 2004

Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation process (Fisher 1995; Lieber 1996; Walbert 1994). This study focuses explicitly on profitability, growth, and capital intensity as drivers of the value of the firm by extending a free...

Persistent link: https://www.econbiz.de/10009459063

Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers

Laczniak, Gene - 1999

Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large …

Persistent link: https://www.econbiz.de/10009484528

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments

Santos, Nicholas; Laczniak, Gene - 2009

MNC marketing in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted … by many critics of expanded free trade. To diffuse the charge of ?exploitative? marketing, it is imperative that … corporate marketing efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article …

Persistent link: https://www.econbiz.de/10009484551