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Advertising Creativity Matters
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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