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Investiss̀ement publicitaire et étude de rentabilité
Lambin, Jean-Jacques - In: Annales de sciences économiques appliquées 25 (1967) 2, pp. 141-229
Persistent link: https://www.econbiz.de/10002399381
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Is gasoline advertising justified?
Lambin, Jean-Jacques - In: The journal of business : B 45 (1972) 4, pp. 585-619
Persistent link: https://www.econbiz.de/10002399384
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Measuring the profitability of advertising : an empirical study
Lambin, Jean-Jacques - In: The journal of industrial economics 17 (1969) 2, pp. 86-103
Persistent link: https://www.econbiz.de/10002399386
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What is the real impact of advertising?
Lambin, Jean-Jacques - In: Harvard business review : HBR 53 (1975) 3, pp. 139-147
Persistent link: https://www.econbiz.de/10002399401