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Developing an integrated vision of customer value
Landroguez, Silvia Martelo; Castro, Carmen Barroso; … - In: The journal of services marketing 27 (2013) 3, pp. 234-244
Persistent link: https://www.econbiz.de/10009761804
Cover Image
Developing an integrated vision of customer value
Landroguez, Silvia Martelo; Castro, Carmen Barroso; … - In: The journal of services marketing 27 (2013) 3, pp. 234-244
Persistent link: https://www.econbiz.de/10010121920
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Creating dynamic capabilities to increase customer value
Landroguez, Silvia Martelo; Castro, Carmen Barroso; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1160
Persistent link: https://www.econbiz.de/10009251629