Developing an integrated vision of customer value
Silvia Martelo Landroguez, Carmen Barroso Castro and Gabriel Cepeda-Carrión
| Year of publication: |
2013
|
|---|---|
| Authors: | Landroguez, Silvia Martelo ; Castro, Carmen Barroso ; Cepeda-Carrión, Gabriel |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 3, p. 234-244
|
| Subject: | Dienstleistungsmanagement | Service management | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761804