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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun; Liu, Honglu; Pei, Yilei - In: Journal of electronic commerce in organizations : the … 15 (2017) 4, pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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Factors affecting users' release behavior intention based on WeChat innovation platform : an exploratory study
Xue, Wanxin; Pei, Yilei; Li, Dandan; Li, Yi - In: Journal of electronic commerce in organizations : the … 15 (2017) 4, pp. 72-82
Persistent link: https://www.econbiz.de/10011763353
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694