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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Arbeitspapier"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Consumer behaviour
7
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4
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4
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3
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3
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3
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Arbeitspapier
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171
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14
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Russell, Cristel Antonia
Janssen, Maarten C. W.
37
Rock, Bram de
35
Cherchye, Laurens
33
Bauer, Hans H.
30
Moraga-González, José Luis
27
Sutter, Matthias
25
Vermeulen, Frederic
22
Franses, Philip Hans
21
Blundell, Richard W.
20
Chandon, Pierre
20
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Zhou, Jidong
18
Inderst, Roman
17
Schuh, Scott
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Seiler, Stephan
17
Vandenbussche, Hylke
17
Falk, Armin
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Jappelli, Tullio
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Jonker, Nicole
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Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
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Armstrong, Mark
15
Courty, Pascal
15
Helm, Roland
15
Nevo, Aviv
15
Shelegia, Sandro
15
Spiller, Achim
15
Anderson, Simon P.
14
Cruijsen, Carin van der
14
Dellaert, Benedict G. C.
14
Eliaz, Kfir
14
Griffith, Rachel
14
Karlan, Dean
14
Madlener, Reinhard
14
Netessine, Serguei
14
Pistaferri, Luigi
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Villas-Boas, Sofia
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
7
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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