Privacy research has paid little attention to consequences and peculiarities when firms share consumer data with a third party. Thus, we explore consumers' distinct standpoints regarding an impact on their perceived privacy risks due to a data sharing cooperation between two firms. We identified...

Privacy research has paid little attention to consequences and peculiarities when firms share consumer data with a third party. Thus, we explore consumers' distinct standpoints regarding an impact on their perceived privacy risks due to a data sharing cooperation between two firms. We identify...

The goal of this study is to contribute to the underexplored interplay of unrelated positive feelings and arousal and their effects on users' willingness to provide personal data. To this end, we conduct an online survey (n=368) based on a hypothetical social network sweepstake scenario in which...