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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Hochschulschrift"
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
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2001
Persistent link: https://www.econbiz.de/10001690145
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2
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
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2019
Persistent link: https://www.econbiz.de/10012019241
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Preisdifferenzierung, Markendehnung, Programmpolitik. - Price differentiation,
brand
extension, assortment policy …
Persistent link: https://www.econbiz.de/10011793376
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