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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Working Paper"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
12
Brand management
3
Deutschland
3
Germany
3
Markenführung
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Brand
2
Category Management
2
Category management
2
Markenartikel
2
Marketing
2
Relationship marketing
2
Verbraucher
2
Verbraucherverhalten
2
Automotive industry
1
Automotive services industry
1
Brand image
1
Communication
1
Deutschland <Bundesrepublik>
1
Distribution channel
1
Dänemark
1
Electronic Shopping
1
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1
Empirical method
1
Empirische Methode
1
Environmental consciousness
1
Experiment
1
Feldforschung
1
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1
Fleischwaren
1
Food
1
Forecast
1
Hausgerät
1
Home appliances
1
Hypothek
1
Internet
1
Japan
1
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Free
5
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Book / Working Paper
12
Type of publication (narrower categories)
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Working Paper
Article in journal
228
Aufsatz in Zeitschrift
228
Aufsatz im Buch
23
Book section
23
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
12
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
4
Hochschulschrift
3
Conference paper
2
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2
Handbuch
2
Konferenzbeitrag
2
Case study
1
Collection of articles written by one author
1
Fallstudie
1
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1
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1
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1
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Language
All
English
9
German
3
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Janssen, Maarten C. W.
38
Cherchye, Laurens
37
Rock, Bram de
36
Bauer, Hans H.
30
Moraga-González, José Luis
28
Sutter, Matthias
27
Vermeulen, Frederic
27
Stavins, Joanna
25
Franses, Philip Hans
23
Blundell, Richard W.
21
Kerschbamer, Rudolf
21
Schuh, Scott
21
Chandon, Pierre
20
Falk, Armin
20
Nevo, Aviv
19
Shy, Oz
19
Vandenbussche, Hylke
19
Wildenbeest, Matthijs R.
19
Inderst, Roman
18
Zhou, Jidong
18
Dräger, Lena
17
Griffith, Rachel
17
Seiler, Stephan
17
Jappelli, Tullio
16
Karle, Heiko
16
Lunn, Pete
16
Peitz, Martin
16
Pistaferri, Luigi
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Agarwal, Sumit
15
Anderson, Simon P.
15
Armstrong, Mark
15
Courty, Pascal
15
Hackl, Franz
15
Helm, Roland
15
Jonker, Nicole
15
McFadden, Daniel
15
Shelegia, Sandro
15
Winter, Joachim
15
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Institution
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
ERIM report series research in management
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Econometric Institute research papers
1
Schriftenreihe Marketing, Management
1
Source
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ECONIS (ZBW)
12
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1
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
2
Der Einfluss von Peer-Groups und sozialen Netzwerken auf den Konsum von Luxusgütern
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
; …
-
2007
Persistent link: https://www.econbiz.de/10003481881
Saved in:
3
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
4
Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit
;
Verhoef, Peter C.
;
Aalst, Marcel van
-
2000
Persistent link: https://www.econbiz.de/10001600574
Saved in:
5
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
6
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
8
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
9
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
10
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
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