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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
303
Brand management
74
Markenführung
74
Beziehungsmarketing
62
Relationship marketing
62
Brand image
55
Markenimage
55
Brand
39
Markenartikel
39
Online retailing
30
Online-Handel
30
Advertising effects
29
Deutschland
29
Germany
29
Werbewirkung
29
Internet marketing
28
Online-Marketing
28
Customer satisfaction
27
Kundenzufriedenheit
27
Luxury goods
26
Luxusgüter
26
Marketing management
25
Marketingmanagement
25
Social Web
23
Social web
23
Emotion
22
Advertising
20
Werbung
20
Virales Marketing
19
Cultural identity
18
Einzelhandel
18
Kulturelle Identität
18
Retail trade
18
Internet
16
Marketing
15
Electronic Commerce
14
Welt
14
World
14
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Online availability
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Undetermined
123
Free
29
Type of publication
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Article
246
Book / Working Paper
57
Type of publication (narrower categories)
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Article in journal
227
Aufsatz in Zeitschrift
227
Aufsatz im Buch
23
Book section
23
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
4
Hochschulschrift
3
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Reprint
1
Sammlung
1
Thesis
1
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Language
All
English
267
German
36
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
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Institution
All
Erasmus Research Institute of Management
3
Gottfried Wilhelm Leibniz Universität Hannover
2
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Journal of business research : JBR
41
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
13
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of marketing theory and practice
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of consumer marketing
2
The service industries journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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Source
All
ECONIS (ZBW)
303
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301
Motive des Konsumentenmanagements im Open Source-Marketing
Wiedmann, Klaus-Peter
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 231 - 248)
.
2008
Persistent link: https://www.econbiz.de/10014559563
Saved in:
302
Brand
hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
303
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
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