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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.; Langerak, Fred - 1998
Persistent link: https://www.econbiz.de/10000168162
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit; Verhoef, Peter C.; Aalst, Marcel van - 2000
Persistent link: https://www.econbiz.de/10001600574
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Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2001
Persistent link: https://www.econbiz.de/10001600639
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972